We all know that Heralds is the least played cabal.
Why don't players join Heralds?
I no longer join heralds because:
I cannot PK while being a Herald. This is my main limitation.
Everything you can do in Herald, you can do better in Merchant.
Notes can be sent to all, by a Bard or an Elder. (Notes should not be the core of a Herald.)
With RP points, most of the RP tools are outside Heralds.
You don't need to be a Herald to be a Noble or Royal.
With so few new players, teaching classes is almost nonexistent.
You can be a better teacher in Merchant. Language teacher or stuff teacher.
Cabal Powers are irrelevant in PK, because you won't be PKed.
What can we do to fix it?
Find a new role for Heralds.
How?
Perhaps merge Merchant into Heralds. As they appears to be part of the Syndicate, with all inherent limitations. For example, you can't be a good aligned merchant or lawful, which makes no sense.
Have Heralds cabal have two subcabals. One is Heralds(Teachers/Librarians) the other is Merchants.
Update Heralds skills.
Give them "Arcane Herald Gate", aka Old healers gate that teleports to Players.
Have Heralds increase the Group XP when hunting.
New skill "Ancient Knowledge" that allows them to increase damage by affecting creatures with phisical vuln or like +500 AC.
Now Heralds can work in Tanden with Merchants.
EQ gathering groups. Heralds can empower stuff, and merchants can sell.