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Twinblades713

By Twinblades713
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Twinblades713

Twinblades713

Posted
Posted

I will be putting up a Facebook advertisement, and, while I've been working on it, I wanted to get a general read on the community's view of what it should entail. What is the most pertinent thing about our mud that we can convey in 135 characters or less?

I had a basic idea that I was gonna use, but I won't put it here to taint the creative process! If anyone has a short but sweet advert, that would be sent to Roleplayers all over Facebook... post it here!

Think about what might be most compelling to read, what advertisements you glaze over, and which ones catch your eye. For instance, we've been running since June of 2000, as per the full website. Is this completely involving and interesting? I'd think not so much. What would grab your attention most?

I will be paying for the advertisement, so make it good bitches! :D

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KRins Newbie

KRins

Posted
Posted

Alright... I would make sure to mention the competitiveness... of course the RP. I mean... I think the thing FL offers that a lot of the fancy graphical games don't these days is DEPTH. Both tactically in PK and RP wise. Most games advertised on facebook are those stupid log in everyday, click the buttons, profit...wait for your energy to refill...repeat. We need to appeal to the people who want some thought required in their play.

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KRins Newbie

KRins

Posted
Posted

A rough draft I just banged together in my head:

"Come to a realm begging for your touch to shape the next chapter of the Forsaken Lands"... it sucks... but I feel it conveys how individual players can shape the course of the game, without pigeon holing ourselves as any one particular flavor of MUD.

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ullquiora Newbie

ullquiora

Posted
Posted

I've been lurking and thought I would drop 2 cents on it since this is how I am making my living these days.

PPC/PPM is a very competitive method of advertising and you really should know what you are doing before spending anything.

1) Keywords- Ask yourself, "Did I use the Google Keyword tool or Market Samurai to research 3 to 5 good keywords?" A number of marketers make a huge mistake by choosing a slew of guesswork keywords. Good keywords have high traffic, low competition, but more importantly relate to a hungry crowd.

For example "free mmorpg" is good but "retro rpg" may be better considered mmorpg is synonymous with graphic games. Know the people who are searching the term. Know your demographic. If they don't match, then you are just spinning your wheels.

Also, use one of your chosen keywords in the ad itself.

(A keyword isn't actually just one word but can be several words.)

2) Creatives - Your creative, or ad picture, is more important than the words in your ad. Here at FL, it is well known that few people are graphic designers. We've all seen the various websites to pass through here, as well as some of the silly designs. If you are going to spend money on this, have something professionally done. Find someone you know that has studied visual arts and have them pick a logo. In terms of this games demographic, the boobier the better.

3) Split Testing - Split testing is creating more than one campaign and running them at the same time to see which one performs better. I generally run about 10 at once, for the first few days. You can limit it to $5 a day or less if you have to, per ad... but the point is that you need to mix different creatives with different keywords with different wordings. Choose the best one, then split test that with several similar to it but slightly different. Choose the best one and then split test that.

Use Prosper 202 to help you keep track of all of this!

4) Don't Spend Your Own Money! - For a small-time project like this, don't bother spending your own money... or at least not much of it. Find Google Adwords, Facebook, MSN, Myspace, and Yahoo vouchers for free ad money. Someone on the ball could turn up with about $1000 in vouchers per week. Go to your local book or magazine shop and clip vouchers out of the media there, there are ALWAYS coupons in business publications.

You can also buy vouchers wholesale on the digitalpoint forum. For example, you can buy 500$ worth of vouchers for about $50 sometimes.

5) Choose Your Ad Network - Facebook traffic doesn't permanently stick (they are clickers), and myspace is unsaturated but the similar (though I prefer it since no one else uses it). Google is more expensive but more reliable (but very difficult to get your ad approved on), and MSN/Yahoo are reliable but cheap (and easy on approvals) Think of who uses what, and choose the network that is right for what you want to do.

Good luck! See you over on the field of war. :eek:

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ullquiora Newbie

ullquiora

Posted
Posted

>>> Skip to the coded box for pertinent information. <<<

Unfortunately right now, I really don't have the time to lend a hand with this as you guys are actually a competitor based on demographics (not off of game type). I also think that guiding a non-staff individual with no real authority is a waste of time. I am not stating your time is waste, junkie, but I am just saying that I don't deal well with situations where I am giving 100% and because of bureaucracy, we still aren't working at 100% efficiency. Half of what needs to be done would be delayed too much (spending earned money is a tricky issue for example). That being said, the principles are just that which I explained.

Let's lay out my plan versus what you guys got done.

TO AVOID MY D-WAVING, READ ONLY THE CODE BOX

---------------------------------------------------------------------------

Y  1) Get a decent game up with replay value. 

Y  2) Hire a good staff.

Y  3) Get a small following.

X  4) Research keywords related to the niche game.

X  5) Find 500$ Of Ad Vouchers

X  6) Sign up for a survey CPA and encourage players to complete them so I

        get paid money from my network which I reinvest in to the game.

X  7) Reinvest money in a professional website and banner ads.

X   Sign up to aweber and create professional mailing list with opt out so

        I don't break the ICANN SPAM law accidentally like the FL staff did 

        (I fear being fined but do want to email my users biweekly to monthly. 


Wickedfire, Digitalpoint, and Warriorforum forums are your friend

if you want to learn more.

------------------------------------------------------------------------------

D-WAVING CONTINUING BEYOND THIS POINT

Follow the blueprint and you have high chances of winning like Charlie Sheen.

As for me, I am about to sell of my rights to the Facebook game we had coded to my JVs/Partners and start up all over again. Since the staff here won't do that, you guys can do some serious building.

You need ->

Backlink builders. <--- Valek would rock this due to his article abilities.

A SEO optimized site. <---- Use your keywords at 2.5% of page text.

Graphic Designer. <---- Not amateur.

I am guilty of dropping the ball last year. I tried to pick it up this year but there was no staff interest as I got a "no thank you" PM (no doubt because I dropped the ball in the first place). There needs to be a staff member with as much power as Zhok and Anume that knows how to advertise professionally and does so as their only job. Otherwise, there is going to be a few players that know and learn a ton, and a whole bunch of staff going "Umm... yeah, huh?" That is the worst possible situation.

Perhaps I come off condescending, and at this point, I don't really care because I know my shizzy and got blown off recently. My ego train is also rolling pretty high because I succeeded hugely doing something that is directly related to this subject after getting blown off. I would like to see this game flourish, though. That is why I am giving you the previous blueprints for internet marketing, along with my d-waving.

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jibber Newbie

jibber

Posted
Posted

Why does it have to be a staff member? Most players here have been here LONGER than the current staff.

We only need someone with motivation, someone who won't drop the ball no matter what. I think we're moving in the right direction, here.

And I'm sorry it didn't work out for you. But thanks for the tips.

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ullquiora Newbie

ullquiora

Posted
Posted

Junkie : I am earning a living from it atm.

Jibber : It has worked out pretty well for me, actually. Just not here, but in real life. I feel it needs to be a staff member, because at the end of the day, it needs to be a staff member who keeps the keys to the bank, website, and accounts all in one place. The game you guys are starting to play now is full of people who do it professionally, not just for giggles and larfs. When a decision needs to be made, it needs to be made immediately and without anyone questioning it or able to override it. Don't get me wrong, it is actually exciting to see this happening. The comments I am making are both intended to brag (because I want to be internet famous) but also to point out pitfalls I fell in to when I began my IM career.

I genuinely want to see this succeed, but I fear the chance of success is nil lest the individuals involved get deadly serious in terms of learning and not rest at amateur abilities! There is just as big a learning curve in getting a site popular as there is pking. It is just as competitive and just as aggravating at times. You need a single staff member to spend HOURS and HOURS as their only job to learn like hell because this game needs to play some serious catchup! If you have one staff guy who knows about every facet of this, and holds the keys, and players who are in charge of one facet each... there is no chance of failure IMHO. Otherwise, you are pk'ing without gyvels, an uncursed weapon, and 0 movement. You might get lucky, but it will be luck.

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mmajunkie Newbie

mmajunkie

Posted
Posted

Hard for some people to see motivation past the dollar signs is all I'm sayin. I could see why some people may not take you as seriously if you stand to profit from it. I'm not saying that it is right, but I get it. I see it as a bigger motivation for you to help/do it right if you're gaining from it too, and if it is what you do professionally. -shrug-

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ullquiora Newbie

ullquiora

Posted
Posted
Hard for some people to see motivation past the dollar signs is all I'm sayin. I could see why some people may not take you as seriously if you stand to profit from it. I'm not saying that it is right' date=' but I get it. I see it as a bigger motivation for you to help/do it right if you're gaining from it too, and if it is what you do professionally. -shrug-[/quote']

This time around, I am just watching I think. You guys seem to be on to a good start, aside from my fear of my buddy twin throwing money blindly, but really I wouldn't "help" (as in DO something) unless I was actual staff and had some control of the project. Since there is an icecubes chance in hell of that, and I don't play the game, there is absolutely no reason why I would get involved at this point other than drop a couple tips and point you toward the right forums. I have some downtime now because Google Panda roughed me up some and I'm waiting to hear from someone, which is why I am here.

If you have any questions, just throw them here.

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