I for one have only done Avalon twice, so I do not have an intimate knowledge of its intricacies, or paid close attention to all the descriptions and what not. However, I am very familiar with gear, and as Volg mentioned, it is one of my favorite areas as well. I feel it fits in with the motif as it is, if it were a standard area to go to, then I might have an objection.
As for Emp's suggestion, I do like it. Although, I personally think we should work on some more middle level quest areas that are like Avalon in that you can go through them at lower levels or higher. Instead of people spending their time just continually running through the same zone to kill the same mobs, give them a quest line to complete with mobs and puzzles that gives out lots of xp and some cool gear to boot.