I was looking at the "How did you get into FL" thread in the polls section and I gathered the following:
So, most of you are here by someone telling you, "Hey, this game is cool, you can do cool stuff, you should come play with me". Why don't we put a team of promoters together that does just that, promotes the mud to the online masses. Where? Online gaming website forums. All of them provide mud promotions sections and reviews sections. It will surely draw more players than our ad banner failure. We have a Wiki that makes it easy for a surge of new players, we have extensive help files. Once they give it a chance, the mud will sell itself... all we need is to drop its name out there like a cheap slut.
My suggestion:
The immortal staff should choose a few articulate and trustworthy members of the FL society to promote the game on open forums and submit well written reviews on any mud/rpg/free online game/d&d/whatever website that allows user submitted reviews.

